The writing roadmap that your child has been waiting for.

All they need to know to make narrative writing a rewarding journey with a clear destination.




Years of Experience





Masterclasses with Teacher Claudine

These masterclasses are designed as individual modules offering practical writing strategies which children can easily incorporate into their existing writing practice—no matter what stage they are at. Lifetime access to the masterclasses gives your child the opportunity to work at their own time and pace.

What makes these masterclasses different from others?

As a veteran English and literature teacher, Claudine Fernandez has spent 16 years teaching and assessing children at different levels in the Singapore school system, gaining insight into what makes or breaks a child's writing practice. She combines these observations with her unique yet genial personality to effectively draw out the writer in your child, using a learning format that can cater to different learning styles.


Have a teacher at your fingertips. Stream a tutorial anytime and anywhere to access new writing techniques or revise for retention. And because each module is broken down into smaller chunks of 4 to 5 minutes each, it is easy to launch into the learning or to catch up from where you have left off, making it easy for you to tap into your child's golden moments for learning.


Has your child ever studied something over and over again and yet failed to recall it later? Writing can be a complex and stressful activity, but learning how to write well need not be so. Teacher Claudine presents the information in a soothing yet encouraging tone while keeping the content fun and relatable. By situating the material and examples in context using visuals, sound and meaningful elaboration, children are better able to encode the learning in their memory and to retrieve it later.


Your child will experience the classes as though he or she was having a close conversation with a trusted mentor. Not only that, worksheets are included as part of the bundle, giving your child a chance to digest and practise what they have just learnt. Once completed, your child will receive feedback directly from Teacher Claudine on how well he or she has applied the knowledge. This will help your child take ownership of their learning. Lost track of which module they are on? Simply check the progress bar.

What's in each module?



Learn about the purpose of writing flashbacks and how flashbacks can enhance your writing.

Coffee, T-E-E or me? Find out how to use the T-E-E formula to shape a solid flashback.

Analyse a scene in the movie "Coco" to gain new insights on the use of flashbacks.

Understand how you can connect the flashback with the rest of your story and how to come out of it.



Do you want to make your scenes more vivid? What must your character say, do, or think? Most importantly, how do we put everything into a coherent paragraph?

Exactly how much or how little must you write to flesh out your scene? Let the HEART formula guide you.

What is imagery and how does it help your reader? Practise crafting a scene with imagery using our bonus handouts.

The STARF formula is another technique that will help you develop compelling characters in your scene.



You have been advised to include dialogue in your stories and compositions, but do you know why?

Uncover the many important roles that dialogue plays in narrative writing and discern between dynamic dialogue and just plain ol' dialogue.

Dialogue does not sit on its own. Discover what else goes with it.

Analyse how a dialogue can be crafted for a conversation between a father and son in a short animated film. Then, practise crafting your own.



On writing powerful conclusions that stand out and leave a strong impression on your reader.

Identify common 'flaws' to avoid repeating them when writing up conclusions.

Appreciate the characteristics of an impactful conclusion through a scene from the movie, 'Wonder'. These will make your story truly unforgettable.

Practise making your conclusion robust by reflecting on the movie character's experience as well as your own life-changing experience.

There is no writing masterclass for children more relevant and comprehensive than this.

This masterclass series is originally valued at S$250. For a limited time only, we are offering it at S$199. Claim this special offer now. 

S$199/One time payment


1) Lifetime Access to 23 videos

2) Personalised Feedback given by Teacher Claudine

3) Empowerment Pack to excel in writing worth $58

4)  A trial class worth $30 (online or face-to-face) 

Frequently asked questions

Here are a few answers to our most common questions.

How will this help my child in the PSLE?

What age is this suitable for?

How do I access the masterclasses after I have paid for them?

If my child doesn't attend a local school or study the MOE syllabus, will he/she still benefit from this?

Will the membership for this masterclass series expire?

How will my child submit his/her work for marking?

How many rounds of feedback will be given to my child after he/she submits the work?

If my child struggles with the fundamental skills of writing, for example, grammar and incorrect phrasing, would these masterclasses be suitable?

Does my child have to complete the masterclasses in chronological order?


Find out what other parents have to say about Artistic Strategies Academy and our offerings.

'I would really like them to see writing as a way to express themselves. I want them to feel liberated to put their thoughts and feelings down in writing. However, the school environment can be overscrupulous, and maybe not compatible with their learning styles; it was stifling their love for self-creation... I wasn't keen on tuition, but I see ASA's classes as going beyond mere tuition for grades. It provides a wholesome, nurturing learning environment that honours every child as a unique individual and seeks to develop their strengths and spark their creativity.'


Mummy of Justin and Joey

'[After attending ASA's classes] I felt that she was more confident when she was talking, she had confidence in her ability to do things, write... and [also] her speed in work. The school noticed it as well... [they] sent me an email saying that her speed has improved, her meticulousness, her writing style. All of that has improved without me doing much so it was definitely ASA.


Mummy of Sofia

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